Effective business networking is connecting individuals who, through trust and relationship building, become advocates and promoters for each other. It is about being authentic and helping others. It is best to pick groups (on and offline) that will help you achieve your goals. The best groups to join are based on learning, making contacts, your goals, or desire to volunteer rather than strictly making business connections.
Visit as many groups as possible that spark your interest. Observe the tone and attitude of the group. Are they supportive of one another? Is the leadership competent? Be able to articulate why you are attending the meeting and how others may help you.
Untapped Networking Resources
Speaking before local groups, organizations and associations. You can become the “go-to” resource person in your area of expertise, as well as spread the word about your business to a wider audience of potential customers.
Write articles or tip sheets about hot topics in your industry.
Blog for exposure. A blog is an online journal on which you can post comments, links, stories and articles, where you can showcase your expertise, increase your credibility and draw readers and potential clients to your site.