Frequently asked marketing questions answered here.
* What is a marketing plan?
* What is article marketing?
* What are some of the popular ways to market your business?
What is a marketing plan?
Marketing is a key part of business success. You need to decide which customers to target. You need to work out how you will reach and win new customers. You need to make sure that you keep existing customers happy. And you need to keep reviewing and improving everything you do to stay ahead of the competition.
A good marketing plan starts by looking at your overall strategy, and the business environment you operate in. It builds on your own strengths and weaknesses to work out what your marketing strategy should be. It sets out clear objectives and explains how you will achieve them. Perhaps most importantly it looks at how you can ensure that your plan becomes reality.
What is article marketing?
With article marketing you provide articles you’ve written to other Web sites, blogs and ezines for free. In return, you get to include a short bio and links back to your site in the “resource box” that appears at the end of your article.
It is a cost-effective method of marketing your Web site and services, and driving up your search engine ranking in the process.
Article marketing has several benefits, including establishing yourself as an expert, lead generation, increased site traffic and improved search engine rank.
What are some of the popular ways to market your business?
- Have a compelling response to the question “What do you do?” or “Tell me about yourself” Make it brief and interesting.
- Join and become active in on and offline social marketing, networking groups and business groups.
- Utilize viral marketing opportunities such as blogging, article writing, video creation, podcasting, etc.
- Form strategic partnerships with others. If there are other businesses related to yours, seek them out and establish your own relationships. Refer to them and they will in turn refer to you.
- Make a list of testimonials from customers to use with potential prospects. Make these testimonials part of your brochure and/or website, and have as a separate document to put into proposals.