It has been called an elevator speech, but whether you meet a department manager
in the elevator or a prospective client at a seminar, you have about 30 seconds
to tell who you are and what you do.
How you present your speech is almost as important as its content. Avoid
sounding like you are repeating a memorized piece, even though you are. Write
and rewrite your words until they are perfect, then memorize.
Don't bore people with detailed information. Make your statement less about
individual tasks and more about your overall ability.
Once you think you have it just right, you can start improvising. You don't have
to say it word for word. Work on your tone and pitch. When you give it, you can
tweak your remarks to suit your audience and the situation.
Most people haven't worked on their personal brand speech. Those who have are
ahead of the game with bosses, prospective employers and possible customers.
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