What is a marketing plan?

 

 

Marketing is a key part of business success. You need to decide which customers to target. You need to work out how you will reach and win new customers. You need to make sure that you keep existing customers happy. And you need to keep reviewing and improving everything you do to stay ahead of the competition.

A good marketing plan starts by looking at your overall strategy, and the business environment you operate in. It builds on your own strengths and weaknesses to work out what your marketing strategy should be. It sets out clear objectives and explains how you will achieve them. Perhaps most importantly it looks at how you can ensure that your plan becomes reality.

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What is article marketing?

 

 

With article marketing you provide articles you've written to other Web sites, blogs and eZines for free. In return, you get to include a short bio and links back to your site in the "resource box" that appears at the end of your article.

It is a cost-effective method of marketing your Web site and services, and driving up your search engine ranking in the process.

Article marketing has several benefits, including establishing yourself as an expert, lead generation, increased site traffic and improved search engine rank.

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